Spotzer Digital: Helping SMBs Lift their Online Presence

Pete Urmson, CEO
Abedrock principle of small and medium-sized businesses (SMBs) is the personal touch. They know their customers. Likewise, their customers know them and trust them to understand and meet their needs. However, their customers are increasingly seeking their goods online. SMBs need to meet them there, and ensure a robust, user-friendly digital presence that complements and extends their physical presence to the internet. This holds true for their marketing processes, as well.

This is where Spotzer Digital comes into the picture. One of the leading digital marketing solution providers exclusively focused on SMBs, Spotzer Digital, has built a platform—in cooperation with some of the biggest media enterprises worldwide—to assist SMBs in leveraging the full potential of large enterprise-level digital marketing solutions and boost the digital visibility of their businesses. Spotzer Digital partners with large enterprise size businesses who have large databases of SMB customer. Spotzer then works with the enterprise to take its digital marketing products to market to support their SMBs customers and digitize them. This can further add value and support their business growth.

The Spotzer Digital difference is in understanding and cementing a very simple concept—small-scale businesses should not be treated like mini-versions of large-scale businesses. Spotzer Digital does not retrofit enterprise-scale digital marketing solutions and repackage them in mini-version. It plays a crucial role in understanding an SMB’s precise business model and digital marketing requirements to create a tailored-made, white-label hub environment, with a very DIY look and feel. This allows SMBs to select and gain access to personalized versions of enterprise-scale solutions for building their website, managing ads campaign, creating e-commerce platforms, running SEO, and working on other digital marketing essentials.

The other benefit of the Spotzer Platform hub, is its self-servicing capability that allows digital marketing solutions to be handled by users. This hub enables SBMs to upgrade packages without (even Spotzer Digital) intervention. Whether it’s adding pages to a website, selling products through an e-commerce channel, or boosting their online presence through SEO or SEA, SMBs can use the hub for relevant solutions to meet their precise needs.
“We fulfill every SMB’s need with innovation and great design, helping SMB brands create a memorable online presence and lasting customer experience,” states Pete Urmson, CEO of Spotzer Digital.

Spotzer Digital hub also leverages Spotzer Ads—the company’s proprietary ad automation engine to help SMBs easily sell and manage search, and drive social and display campaigns at scale. Its unique set of sales-enablement tools is driven by AI and ML, and is well-integrated with market-leading website building platforms like Spotzer SEO, SpotzerAds and business listing solutions Yext and Uberall.


We fulfill every SMB’s need with innovation and great design, helping SMB brands create a memorable online presence and lasting customer experience


Combined, these functionalities help SMBs leverage beautiful, content-rich websites, strategically optimized SEO, and social media campaigns—aimed at efficiency and a strong ROI. A case in point is an Italian search company that sought Spotzer Digital’s help to digitalize its marketing operations. Spotzer Digital hub was able to help the client seamlessly serve 100,000 customers across touchpoints and deliver outstanding ROI results.

Spotzer Digital’s hub is the cornerstone of many more success stories and plans to continue helping SBMs reach new heights with their unique digital marketing offering. Soon, Spotzer Digital will launch Spotzer Agency, a new channel to market where the focus is to support Marketing Agency’s that work with SMBs. This will further complement Spotzer Digital’s portfolio. These added capabilities will bolster SMBs in their digital marketing journey.

Company
Spotzer Digital

Headquarters
Amsterdam, the Netherlands

Management
Pete Urmson, CEO

Description
Spotzer Digital provides digital marketing solutions of the highest quality to small and medium businesses, in cooperation with some of the biggest media enterprises worldwide. The Spotzer Digital difference is in understanding and cementing a very simple concept—small-scale businesses should not be treated like mini-versions of large-scale businesses. Spotzer Digital does not retrofit enterprise-scale digital marketing solutions and repackage them in mini-version. It plays a crucial role in understanding an SMB’s precise business model and digital marketing requirements to create a tailored-made, white-label hub environment, with a very DIY look and feel.

Spotzer Digital