Wise Collective, Inc.: Marrying Art & Science for Better Marketing Outcomes

Harrison Wise, President and Robert Zimmerman, Global Managing Director & Chief of Staff
It’s a no-brainer that two hydrogen atoms and one oxygen atom form a water molecule - H20. But if we add an extra oxygen atom, it becomes H202 aka hydrogen peroxide—an oxidizing agent, bleaching agent, and antiseptic. To correctly formulate an end-product, it is always essential to mix elements in the right proportion. This lesson not only holds true in the pages of chemistry books, but it can be applied to all aspects of life and business as well. Take marketing, for instance. It demands the right mix of strategies and tactics to reach potential customers and make campaigns effective.

This mentality has been embraced by the team of creative thinkers, strategists, and problem solvers at Wise Collective, where identifying the optimal combination of marketing communication strategies is paramount to ensuring that those initiatives are met with great success. Whether you’re looking to create a whole new brand, evolve an existing one or simply add a creative spark to your marketing campaigns, Wise Collective helps you go from where you are today to where you aspire to be tomorrow.

“Relying on meaningful insights into our clients’ brand and goals, we apply our proverbial ‘periodic table’ of marketing elements to increase the value of our clients’ brands,” says Robert Zimmerman, Global Managing Director and Chief of Staff, Wise Collective. Wise Collective’s primary objective is to not just be an “outside agency” but a trusted partner that works hand in hand with clients to build tangible brand equity and awareness with target customers by breaking through the noise of larger and often deeper-pocketed competitors in the market.
Wise Collective also helps businesses to elevate their brands’ voice using content to reach target audiences—those looking for solutions and those who are not looking for it yet, but may need it and benefit from it. “Our team’s diverse experience and capabilities help businesses increase their share of voice, establish defensible thought leadership platforms, and ultimately create very sustainable and successful lead generation or lead magnet programs that translate into marketshare,” says Harrison Wise, President, Wise Collective.

Wise Collective executes across several core marketing disciplines including digital brand management; content strategy, marketing and creation; earned media; social media and influencer marketing; event production and marketing; and paid media, among other newly emerging platforms. The firm tailors its services based on the client’s business goals and needs, enabling them to target and engage the right audiences and deliver tangible business outcomes. Moreover, the experts at Wise Collective possess extensive knowledge, experience and success working in various established and emerging sectors such as B2B and B2C Technology, Sports, Media and Entertainment and Cannabis, to name a few. As a result, they can apply unique learnings and best practices accumulated through years of successful experiences to help support clients in a truly creative, thought provoking and buzzworthy manner. “It’s the caliber and seniority of our team that enables us to offer a deeper level of strategic counsel and guidance to all our clients from planning to the implementation and execution of their marketing strategies,” says Wise.

With a can-do attitude to every project, Wise Collective works as a true partner to their clients—helping businesses to not only achieve marketing success but measurable success.

Company
Wise Collective, Inc.

Headquarters
New York, NY

Management
Harrison Wise, President and Robert Zimmerman, Global Managing Director & Chief of Staff

Description
Wise Collective helps businesses to elevate their brands’ voice using content to reach target audiences—those looking for solutions and those who are not looking for it yet, but may need it and benefit from it. Wise Collective executes across several core marketing disciplines including digital brand management; content strategy, marketing and creation; earned media; social media and influencer marketing; event production and marketing; and paid media, among other newly emerging platforms. With a can-do attitude to every project, Wise Collective works as a true partner to their clients—helping businesses to not only achieve marketing success but measurable success

Wise Collective, Inc.