George Deglin, Co-Founder and CEOMr. Lance was taking a weekend stroll along the commercial avenue of the city. Suddenly, the phone beeped in his pocket. He took it out and looked at the screen. It was a push notification that displayed a limited time offer at a nearby outlet of his favorite shop. He had browsed the shop’s app multiple times. With the store offering a compelling deal on that particular day, he could finally have the jacket he had always wanted, almost at half the regular price. The notification was sent to him based on the items he saved in his wish list the previous month. Since he was in the vicinity of the store, he decided to treat himself with the special discount; after all, it was for a limited period.
This kind of personalized notifications not only influences consumers like Mr. Lance to make purchases but also assists the stores in attracting new customers. And, the aforementioned example is but one of the many incidents that highlight the potential of push notifications in making brands more relatable and adding value to users by providing them with customized and lucrative opportunities. However, to reap the maximum benefit of push messages, what businesses need is a robust and efficient customer engagement platform. And the company that cements its cornerstone in offering just that is OneSignal—a market leader who has carved its niche to help its clients in delivering effective push notifications.
“Our vision at OneSignal is to utilize our platform to address the needs of all technology companies,” says George Deglin, co-founder and CEO of OneSignal. As a technology-focused company, OneSignal is helping clients stay in touch with their customers and expand their consumer pool. It enables developers and marketers to deliver engaging mobile and web push notifications across all platforms.
For instance, if the client needs to send discount notifications to customers, OneSignal makes this happen through its platform based on consumer behavior. The company offers personalization at a per-user level, allowing clients to insert users’ names into their messages. It also supports delivery to individual users based on relevant events. To further enhance the experience and capability of its clients, OneSignal facilitates prompt response for customer feedback. The support team at OneSignal works around the clock to assist its clients through the technical nuances of their messaging needs.
When most enterprises in the landscape are marketer-centric and sales-centric, OneSignal seeks to deliver solutions that enable clients to overcome their customer engagement challenges. Marketers often find it cumbersome to reengage users with their promotional messages. Even after building the brand image for a relevant product, it is difficult to drive a positive outcome and increase revenue. To overcome this, OneSignal provides a seamless way for clients to engage with their customers, rather than driving the consumers to uninstall the applications after their initial purpose is served.
Our vision at OneSignalis to utilizeour platform to address the needs of all technology companies
The company does this by providing customers with only the notifications they want to see instead of cluttering their screens with irrelevant messages.
As a company, which started as a mobile game studio, OneSignal had experienced the same challenges when it came to the development of best practices to engage with users. This expertise is inculcated in the robust solutions of OneSignal. Its customer engagement platform comes in three pricing packages: free, starter, and pro. Users can start with the free model, before scaling up to more advanced features of the pro package.
Any company with a website and mobile application is eligible for using OneSignal. The OneSignal SDK can be directly added to their applications at any point, which will enable the customers to opt for notification alerts from the clients. It leverages GeoIP tracking to determine the location of subscribers. Using this data, the clients can deliver messages to specific users through the OneSignal dashboard. The OneSignal platform also integrates well with backends and APIs of clients. It also offers additional features for localization, A/B testing, and analytics around the various messaging channels.
To better highlight the robustness of OneSignal, George cites an instance where they assisted a news agency. By seamlessly integrating their API with the client’s content management system, OneSignal enabled them to send instant notifications to the subscribers every time a news article was published. This not only increased the view rate of the articles but also enhanced user engagement.
Steered by its extensive understanding and expertise in customer engagement, OneSignal seeks to expand its workforce in order to assist a broader range of client base. On the path to augment and widen its portfolio, the company recently introduced in-app messaging, which will enable clients to engage with users more effectively. Speaking of their increased investment toward customer engagement, Deglin concludes by saying, “We are continuously improving the quality of our notification services, making our products easier to use, all the while, assisting our clients in delivering powerful messages across various channels.”