AdMobilize's AdBeacon to Replace Pay-per-click Concept to Pay-per-face

By CIOReview | Wednesday, July 8, 2015
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FREMONT, CA: AdMobilize, a Miami based tech company marked its presence in the world of “Google analytics” unveiling its latest version 2.0 with its AdBeacon device. The product is aimed to accelerate market expansion and replace pay-per-click concept with pay-per-face and pay-per-look rates.

The device will be first released on trail basis for 30 companies across nine countries by raising its fund to $1.6 Mn. This plug in and measure device consist of iBeacon, GPS, a 5-megapixel camera with advanced facial detection software, which helps in customer analytics assessment in real-time. The product similar to size of smartphone, can be easily mounted on a wall or laptop and set it up for wi-fi access.

“We are changing the rules of advertising by applying the level of analytics that ecommerce companies use to real world advertising, in order to maximize sales” says Rodolfo Saccoman, CEO and Founder of AdMobilize.  The device will detect human visitors similar to web analytics track site visitors. It analyzes what the customers prefer, who they are and why they visit the websites.  In addition the camera helps to determine where a person is looking and the duration of the gaze. This will let the advertisers know how many people actually looked at the digital hording or pop-up ads.

The product claims in determining the age of customers, accomplished through 80 nodal points detected on the face and divide the store into different demographic to evaluate peak hours in stores. Currently the device is targeted at huge retail stores, airports and digital billboards. The easy-to-use feature attached with the device makes it unique and cost-effective and configures the exact visitors of the advertisements.