Top 10 Digital Marketing Consulting/Services Companies - 2020
The ongoing situation of Covid19 pandemic around the world is causing major economic impacts, but one key benefit that we have in modern society is the internet and increased connectivity, which has allowed many businesses to continue operation despite not being able to open their physical stores. This is precisely where organizations can harness complete benefit of digital marketing.
As engaging consumers and raising brand awareness are both crucial in digital marketing space, organizations are using new technologies such as virtual reality and augmented reality to enhance marketing strategies. There are plenty of implications for AI in the digital marketing world and chatbots are definitely one of the most exciting. Chatbots offer the best of both worlds; you can automate a huge part of your customer communication process without sacrificing customer service and support. Artificial intelligence also assists in on-line chat conversation via text or text-to-speech simulates human conversation. Chatbots mainly aim to solve any queries that customers might have while surfing through the website. Almost every business now has a mobile optimized website that makes it easier for customers to browse through the website in the vicinity of their smartphones.
Moreover, today’s businesses leverage messaging applications to reach targeted customers. WhatsApp, Viber, and WeChat are some of these applications that have gained massive popularity in the past few years. On the other hand, voice-assistants are also used in digital marketing—these can search for things, read texts loudly, and dictate voice messages for a hands-free experience.
Besides, marketers are smartly bidding on online ads to reach customers that are interested in the products and services they offer. They are also considering personalization as one of the most essential part of the process. While the bigwigs in the business are already excelling at it, others might have to pace up with their techniques. But to avoid chances of customer ignorance to redundant ads popping every now and then, tailoring messages to targeted groups is a better way to retain customers.
Our goal with this edition is to feature promising digital marketing solution and service providers who are at the forefront of revolutionizing the space through their top-notch offerings. We hope this issue of the CIOReview helps you build the partnership you and your firm need to foster technologically-driven digital marketing solutions and services.
We present to you ‘10 Most Promising Digital Marketing Consulting/ Services Companies - 2020.'