20 Most Promising Digital Marketing Solution Providers - 2019
Finding the most suitable path to market a product or service to customers is imperative to the success of a business’ marketing strategy. In order to effectively evaluate and augment customer experience, generate higher ROI, and increase market share, organizations—big or small—are upping their “digital” ballgame. Furthermore, with the ubiquity of social media channels today, along with the ceaseless rise of advanced multichannel analytics, AI, and chatbots, marketing has come a long way from what it was a decade back.
Most digital marketing initiatives lay great emphasis on enhancing the user experience (UX), delving specifically on aspects such as micro-moments and highly-targeted advertising. Concurrently, marketing campaigns are being continuously refined through the use of AI.
Chatbots are another essential aspect of the present digital marketing arena. This AI-driven technology uses instant messaging to chat in real time, day or night, with customers or site visitors. Many customers prefer interacting with chatbots as they are responsive, give answers promptly, accurately recall your entire buying history, and never lose patience.
In the last few months, we have analyzed hundreds of digital marketing solution providers and shortlisted the companies that are at the forefront of innovation. A distinguished panel comprising CEOs, CIOs, and analysts including CIOReview’s editorial board has selected the most outstanding digital marketing solution providers. In our selection, we looked at the vendor’s capability to account for high ROI, while providing the right expertise to address the varied and complex needs of companies.
We present to you CIOReview’s “20 Most Promising Digital Marketing Solution Providers - 2019.”
|AB Tasty||Develops CRO software solutions to double up conversion rates on websites to generate a quick return on investment|
|Aberdeen||Provides intent-driven marketing and sales solutions that deliver performance improvements in advertising click through rates and sales pipeline resulting in a measurable ROI|
|Act-On Software||Act-On’s Adaptive Journeys™ vision enables 1-to-1 communications at scale across the customer lifecycle|
|ActiveTrail||A leader in developing e-mail marketing and marketing automation solutions and services for organizations who want to maintain active and profitable relationships with their customers|
|AdStage||From paid search and web analytics, to social media and emerging new tech, AdStage helps paid marketers make decisions that drive business growth with closed-loop reporting and automation|
|Akkroo||Akkroo turns real-time conversations into qualified leads and accelerated revenue, by connecting events with marketing stack|
|Allocadia||Provides a marketing Performance Management enterprise software to bring confidence in every marketer in the world, and create a world where marketers make every dollar count|
|Alteryx||Offers an end-to-end analytics platform, which empowers data analysts and scientists alike to break data barriers, deliver insights, and experience the thrill of getting to the answer faster|
|Amplitude||Provides product intelligence tools that help teams run and grow digital businesses|
|Annex Cloud||Provides a customer marketing platform with fully integrated customer loyalty, referral marketing, and user generated content solutions|
|Aprimo||Provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them|
|Braze||Braze is a customer engagement platform that delivers messaging experiences across push, email, apps, and more. Braze is built specifically for today’s mobile-first world and tomorrow’s ambient computing future|
|Campaign Monitor||Campaign Monitor is a global technology company that provides an email marketing platform that’s easy to use yet extremely powerful|
|Cision||Provides earned media management software and insights to public relations and marketing communications professionals|
|Claravine||Claravine provides digital marketing data governance for analytics and marketing teams|
|CleverTap||CleverTap enables growth and retention teams to manage and improve the impact of mobile marketing across the entire customer lifecycle|
|Clickbooth||Clickbooth offers a performance marketing platform that connects advertisers with affiliates who drive significant, high-quality customer traffic|
|Cxense||Specializes in data management platform, artificial intelligence, machine learning, personalization, DMP, subscriptions, and data analytics|
|Denim Labs®||Designed with today’s mobile consumers in mind, Denim’s patent-pending, data-driven platform saves time and money by enabling marketers to create and manage micro-targeted mobile ad campaigns for their brand and their local service providers, at scale|
|Tadpull||A digital-marketing software and services company that helps mid-market companies scale their e-commerce businesses using data science and design thinking|