25 Most Promising Digital Marketing Solution Providers - 2016
The ideal task of a marketing team in any business is to shepherd a product or service along its journey from assembly until it reaches an end consumer’s hands. The length of this process is packed with a number of meticulous tasks ranging from creating product awareness to brand consideration and sales to conversion. Adding to this is the advent of the newfangled strategies such as inbound marketing and content marketing, where marketers lure prospective customers, right from the confines of their workstations, by mass mailers, publishing whitepapers, and prolific customer testimonials.
To make a marketing team's life easier, several technology providers have invested heavily in infrastructure and trends like mobility, analytics, cloud, and big data to offer industry specific marketing solutions as a service (SaaS). These solutions, combined with ample data sources, place a wealth of insightful information at the decision maker’s disposal. Businesses are perched at an advantageous spot as they can cater to the varying needs of a demographic crowd through capable personalization methodologies like geo-targeting, wearable gadgets like the Apple watch, and augmented reality-aided customer experience enhancement.
In an effort to help marketers address a more sophisticated customer base, a panel of prominent CEOs, CIOs, VCs, analysts, along with the CIOReview editorial board has assessed scores of marketing solution providers and picked out a list of prime choices.
We have considered the vendor’s ability in designing and building advanced solutions that cater to industry specific needs, at the same time adding to the functional and productive flair of marketing. We present to you CIOReview’s 25 Most Promising Digital Marketing Solution Providers 2016.
Top Companies
180fusion
Helps companies increase sales, generate qualified leads, and expand market share
Abakus
A provider of software system for marketing attribution and optimization
Act-On Software
Provides a cloud-based integrated marketing automation platform
An online marketing company that drives qualified web traffic for their clients spread across sectors
BrandMaker Inc.
BrandMaker is a provider of Marketing Resource Management (MRM) systems
Bridgeline Digital
Developer of iAPPS Web Engagement Management Suite that enables customers to improve their digital presence in the marketing space
A marketing technology agency that specializes in growing business revenues through martech integration, intra-organizational collaboration, and data management systems
Digital Current
A performance-driven search marketing agency that focuses on driving revenue for organizations
Fathom Marketing
A digital marketing and analytics agency that provides array of services from email marketing to marketing automation
Focused Impressions
Provides an easy-to-use, automated, and repeatable all-in-one distributed marketing platform to drive demand for products and services through their channel partners
A data science driven marketing performance & attribution company that enables agile marketing and consumer analytics through a sophisticated combination of machine learning and econometric modeling
MailChimp
Provides online email marketing solution to manage subscribers, send emails, and track results
An internet marketing specialist helping companies achieve greater ROI
Helps organizations increase marketing ROI through omni-channel B2B automation
Helping enterprises manage their content and automate their workflow across all marketing and communication channels as well as replace traditional PIM systems
Mtivity
Provides a SaaS platform which specializes in sourcing, procurement and marketing operations management
Percolate
Provides a unified software that manages marketing activities from idea to execution
Provider of SaaS solutions for digital partner marketing
Providing local marketing automation tools for major brands
Reach local
Provides digital marketing system for local businesses, comprised of web presence solutions and digital advertising solutions
Provides easy to use marketing automation platform to better deliver email, social and mobile marketing campaigns
Salesfusion
Provides marketing automation software to small and medium sized-businesses
Provides live and on-demand streaming video to transform the way customer organizations engage with their audiences
A premier engagement marketing and promotions company
Epsilon
Provider of database marketing service
