20 Most Promising Digital Marketing Solution Providers - 2015
In the last few decades, the evolution and popularity of information technology has enhanced the importance of digital marketing concepts. Digital Marketing, from a worldwide perspective, is still in its nascent stages. Yet, it is widely touted as the future-driving trend in the highly sophisticated marketing landscape. The fast-paced adaptation of digital marketing concepts across verticals is highly indicative of the fact that it will soon outperform the other traditional marketing forms. The approach enabled by Digital Marketing is faster, more practical and versatile as compared to the conventional approach. Moreover, incorporating technology into marketing strategies automatically results in an elaborate client base, without incurring heavy expenses.
It is crucial to identify current trends, settle on an actionable strategy and take measurable movement forward in order to succeed. Consequently, the time is apt for taking a look at the technology-driven approach to marketing and incorporating them in such a way that they are in perfect alignment with individual business goals. However, the current marketing landscape involves marketers applying new services, platforms and software to plan, manage and optimize their marketing, which makes it difficult to zero in on the perfect technology.
In the last few months, we have analyzed hundreds of enterprises who primarily serve the digital marketing arena and shortlisted the ones that are at the forefront of tackling challenges effectively. We present to you CIO Review’s 20 Most Promising Digital Marketing Technology Solution Providers 2015.
|Abakus||A provider of software system for marketing attribution and optimization|
|Amobee||Amobee is evolving the way brands make digital marketing decisions. Our technology discovers consumer interests, trends and passion points in real time that brands use to engage audiences and convert them into customers. The result is optimal digital marketing spend across display, mobile, social, and video.|
|AscentCRM||AscentCRM helps companies realize greater value from integrated customer data leading to increased revenue|
|BrandMaker||BrandMaker is a provider of Marketing Resource Management (MRM) systems|
|Bridgeline Digital||Developer of iAPPS Web Engagement Management Suite that enables customers to improve their digital presence in the marketing space|
|ClickTale||ClickTale is an enterprise-class digital optimization solution enabling customers to enhance revenues and exceed KPIs via deep drill-downs into consumer behavior|
|DEG||Creates solutions for smart digital marketing, commerce and collaboration strategies to empower organizations and amplify their competitive advantages|
|Genwi||The Genwi Mobile Content Engagement Platform facilitates sales, marketing and partners in content discovery and app development for better buyer cycle engagements|
|Jebbit||Jebbit’s Post-Click Marketing platform is a combination of out-of-the-box technology and creative services for custom campaign experiences and integrations|
|MailChimp||More than 8 million businesses around the world use MailChimp for email newsletters and marketing automation|
|MediaValet||Provides a cloud-based, enterprise class, global, accessible, secure, easy to use digital asset management system|
|MessageGears||An enterprise email marketing solution with a unique hybrid architecture, providing companies with email, automation, testing, and segmenting tools|
|Mobivity||A provider of a suite of patented technologies designed to drive sales, enhance customer engagement, and reward customer loyalty for local businesses and national brands|
|Mtivity||Provides a SaaS platform which specializes in Sourcing, Procurement and Marketing Operations Management|
|Propel Marketing||Propel Marketing’s digital marketing advisors help businesses cut through the clutter and execute successful custom-built digital campaigns. We do the work, so our customers get results. No headache, no hassle.|
|RedPoint Global||Offers data-driven customer engagement solutions that create actionable insights and deliver relevant messaging across all channels|
|Soffront Software||Provides sales, marketing and service automation solution to thousands of small and medium enterprises|
|Tagrem Corp||A technology consulting and marketing communications firm that provides automated marketing solutions for solving problems in sales, marketing, and service automation|
|WSI||Provides fully integrated digital marketing solutions and consultancy services worldwide|
|Zumobi||Zumobi is a leader in Mobile Content Marketing Solutions. Global brands leverage the Zumobi Brand Integration (Zbi) Platform to power dynamic Mobile Content Hubs to increase discoverability, customer engagement, activation and conversion in their native smartphone and tablet apps|