10 Most Promising Digital Marketing Consulting/Services Companies - 2019
No marketing strategy is complete if it does not incorporate a digital strategy; that is the status quo of today’s businesses. Gone are the days when companies would distribute pamphlets or make numerous cold calls to inform customers about their products and services. With the advent of the internet, coupled with modern technologies such as AI, predictive analytics, and the IoT, the entire spectrum of marketing operations have changed considerably.
That said, the plethora of digital marketing channels available across various media is bewildering marketing departments in deciding how to invest their marketing budgets for achieving the most profitable outcomes across their touch points. From deciphering the right audience attributes and their preferences to determining the optimum mix of media channels for audience targeting, a marketer should always ensure that he/she is making the correct decisions.
An additional challenge is gaining the attention of the digital customer who is flooded with a multitude of messages from different brands. Amid this incessant bombardment, consumers only focus on advertisements that are relevant, customized, and are not intrusive. Although traditional marketers know their job well, they lack the understanding of technologies like AI and IoT to drive sizeable marketing initiatives. And that’s where a slew of digital marketing consulting companies mark their impact in the business landscape. By offering end-to-end digital marketing services, these companies work with enterprises to determine and achieve online business goals.
In the last few months, we have analyzed hundreds of digital marketing consultants and shortlisted the companies that are at the forefront of offering tailored services to their clients. A distinguished panel comprising CEOs, CIOs, and analysts including CIOReview’s editorial board has selected the most outstanding digital marketing consulting/services companies.
We present to you CIOReview’s “10 Most Promising Digital Marketing Consulting/Services Companies-2019.”