SlickText: Helping Unlock the Potential of Text Messaging

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Brian Wilson, CRO
The pandemic has led to new consumer behaviors and sentiments, creating a host of new questions, challenges, and opportunities for marketers. Businesses are constantly looking for better ways to directly connect with customers after accumulating large followings through various social media platforms over the past several years. Now, companies are looking for ways to have more ownership of their audiences, and increased engagement. Marketers are transitioning from over-saturated social media and email marketing platforms toward fostering direct connections. In this regard, text messaging helps companies deliver an engaging and personalized experience to both existing and prospective customers.

For nearly a decade, SlickText has earned an excellent reputation for serving clients with its comprehensive text communications solution. The company follows a simple mantra—they want to help clients build customer and employee loyalty with ‘one simple text.’ via their platform provides enterprise-level functionality and scalability. “We are helping brands capitalize on text messaging, guiding them on this emergent frontier of digital engagement so that they can effectively create a direct connection with the constituents and audience members,” says Brian Wilson, the CRO at SlickText. The company’s platform enables integrations with other data-rich sources, making it easy for customers to attain the edge in text message communication. Companies can identify and engage with specific segments of audiences and deliver personalized experiences in a timely manner.

SlickText was co-founded in 20212 by CEO Matt Baglia, in his Jamestown, New York apartment. The company has turned text messaging into a major competitive advantage for organizations of all sizes with its intuitive platform, enabling clients to deliver the right message to the right person at the right time. When it comes to client onboarding, SlickText’s experts understand that every customer has a different level of mobile maturity. They are incredibly knowledgeable and dive into each customer’s unique use case. The company works with clients across all industries, helping to develop a text messaging strategy tailored to their individual needs. “We do not just focus on sending messages, but also emphasize on having a granular level of control when they are sent and what happens when a response occurs to that particular message,” says Wilson.


We are helping brands capitalize on text messaging, guiding them on this emergent frontier of digital engagement so that they can effectively create a direct connection with the constituents and audience members

To further exemplify SlickText's efficacy, Wilson mentions a case study where an educational institution was looking to increase their reach in terms of communication with its faculty and students. They wanted to check students' status regarding the classes they could access and the type of courses they were engaged in. To this end, SlickText's experts delivered a tailored messaging platform, which eventually improved the institution's engagement with their audiences by an order of magnitude. The company created an avenue for two-way dialogues between the audience and the organization to provide information to the individuals in a timely and relevant manner.

With many success stories under their belt, SlickText is growing rapidly, continuing to develop industry-leading functionality that capitalizes on the interest and immense success found in text messaging. “Our large library of features is constantly growing, which will eventually assist clients from all industries of all sizes to accomplish its specific objectives while simultaneously measuring their activities and the outcome,” says Wilson. They have expanded into a new, much larger secondary headquarters in Nashville, TN. This newly renovated space has become a hub for their commercial operation. In terms of the platform, SlickText is making a massive jump by adding some extra functionality to stay ahead in the competition. “We are leveraging NLP capabilities to help our customers get a better and personalized experience at the time they get responses from their constituents,” concludes Wilson.

Company
SlickText

Headquarters
Jamestown, NY and Nashville, TN

Management
Brian Wilson, CRO

Description
SlickText is the leading text messaging platform. Since 2012, SlickText has turned text messaging into a major competitive advantage for companies. Today, SlickText has helped over 177,000 customers across North America, including ESPN, American Cancer Society and FedEx. They use SlickText’s award-winning software to drive relationships, leverage data, and get results. SlickText has been named a 2021 High Performer by G2 Crowd, and is a former Technology Innovator of the Year. The company has dual headquarters in Jamestown, NY and Nashville, TN. To learn more about SlickText, visit slicktext.com

SlickText