Slashdot Media: Connecting B2B Technology Buyers with Sellers Globally

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Roger Sheppard, President
Every B2B technology marketer today wants to do business with publishers that have the right audience and can help them reach more intent-driven, qualified influencers and buyers. They also expect straightforward marketing solutions that don’t require extra work and resources on their part. Further, on the publisher side, given the ongoing market changes related to privacy and tracking cookies, there’s a clear trend toward leveraging first-party audience data in ways that create unique & valuable client solutions. Enter Slashdot Media.

For more than two decades, Slashdot Media has been helping B2B software and technology companies reach their ideal buyers through its massive digital and database audience. “A few of our more iconic tech-centric brands, such as SourceForge, Slashdot, and Linux Journal, are some of the busiest websites in the world, and connecting with these communities is a high priority for tech marketers looking to drive new client engagement at an ROI that makes sense,” says Roger Sheppard, the President of Slashdot Media.

To achieve this, Slashdot Media runs client demand generation and advertising campaigns designed to reach and surround a hyper-targeted audience using multiple integrated tactics such as lead generation, native software ad listings, display advertising, programmatic, remarketing/ retargeting, and newsletter marketing. “We help software and technology sellers amplify their brand and connect with software and technology buyers globally at scale,” adds Sheppard. On the one hand, Slashdot Media is in the enviable position of serving a broad B2B audience from diverse industries, including technology, finance, HR, healthcare, manufacturing, education, retail, energy, and many more—all looking for software and technology solutions to help them grow their business. On the other hand, Slashdot connects its demand gen and advertising clients with its audience by layering precision targeting, intent data, tech-stack data, and marketing intelligence into all its campaigns. The result? The Slashdot Media audience connects with best-of-breed service providers and clients engage with their target prospects when prospects are in-market, more intent-driven, and at the right time in their buying journey.

For example, SourceForge serves over 30 million visitors each month researching, reviewing, and connecting with software vendors in over 1,400 commercial B2B software categories.
Advertisers can list in the categories that match their software but can also feature valuable content including detail related to their integrations, how they stack up to competitors, recognition badges, and reviews left by verified users. They also have access to valuable intent data that shows them which companies are viewing their content and are presently in market and ripe for follow up.


We help technology sellers amplify their brand and connect with technology buyers globally at scale

As a technology company, Slashdot Media combines its own first-party data and technology through its marketing intelligence engine PASSPORT, with world class data partners such as Bombora, the leading B2B provider of intent data, and HG Insights, a global leader in technology intelligence (tech-stack). “Intelligent targeting and engaging with our client’s future customers is what we do. Just ask yourself, when playing a game of darts, would you rather hit the bullseye or simply shut your eyes and just hit the dartboard? It’s the same in marketing,” mentions Sheppard. On top of it, the company provides marketers with better campaign data through access to the PASSPORT client portal giving clients full transparency and visibility into the tactics they use to deliver campaigns plus insight reports that reveal which prospects and segments are most engaged and worthy of greater attention,” states Sheppard.

Slashdot Media’s prowess in digital marketing is evident through the success curve that the company has been on. For example, Sudden Impact Marketing (SIM), a 24-yr old B2B technology marketing agency serving some of the largest technology companies in the world, has worked with Slashdot Media for over five years. According to Craig Conard, President and CEO of SIM, “They check all the boxes with the ability to hyper-target audiences; they have massive reach in the technology decision-maker audiences we market to, and their integrated solutions work within the campaign frameworks we build for clients. Most of all, we count on their integrity and expertise.”

The future? “For us it’s simple. Continue to innovate and stay focused on delivering unique and measurable value to our users and clients,”concludes Sheppard.

Company
Slashdot Media

Headquarters
San Diego, CA

Management
Roger Sheppard, President

Description
For more than two decades, Slashdot Media has been helping B2B software and technology companies reach their ideal buyers through its massive digital and database audience. Slashdot Media runs client demand generation and advertising campaigns designed to reach and surround a hyper-targeted audience using multiple integrated tactics such as lead generation, native software ad listings, display advertising, programmatic, remarketing/retargeting, and newsletter marketing. As a technology company, Slashdot Media combines its own first-party data and technology through its marketing intelligence engine PASSPORT, with world class data partners such as Bombora, the leading B2B provider of intent data, and HG Insights, a global leader in technology intelligence (tech-stack)