WSI: Blueprinting Successful Digital Marketing Campaigns

With an ever-changing digital environment, a common problem troubling most organizations is the inability to determine the exact marketing attribution, driving a company's ROI. To help solve this problem, WSI—a digital marketing solutions provider, tackles these complexities by generating a ‘digital blueprint’, tailor-made for each company. WSI’s digital blueprint is essentially a strategic overview which adopts a top-down approach and determines which digital solutions are best suited for a company. “Our digital solutions are centered on four core areas—site, search, social, and mobile and for every client we start from scratch to come up with the optimal digital marketing plan,” states Dan Monaghan, Co-Founder of WSI.

We are moving into the world of Minority Report, where advertising is delivered to the consumer in a personalized manner

A recurring marketing challenge faced by most companies today is that they often stray from their key performance metrics, and their results do not meet expectations. Poor branding is the usual excuse, when the actual problem is attribution. Monaghan states, “WSI’s fundamental approach in the digital marketing cycle mainly revolves around building a well-designed website which acts as the nucleus of a company’s digital marketing activities. We then look at how we drive traffic through various digital marketing tactics such as PPC, SEO, display advertising, remarketing, email marketing, social media and mobile advertising. From there, we look at how we can best optimize the visitor’s user experience to ensure this incoming traffic ultimately converts into new business for our clients.” The WSI Lifecycle is a process methodology WSI uses to deliver successful digital marketing campaigns to their customers, regardless of size or industry vertical. A highly specific blueprinting process defines the executable strategy, followed by the process of building and testing it, and ultimately feeding the gained knowledge back into the cycle. Over a sustained period, the cycle uncovers more knowledge and the client’s performance increases with each passing month, owing to improved learning and attribution.