For today’s data-driven enterprise marketer, MessageGears’ exclusive architecture provides unmatched data integration, security, and economic benefits while offering true enterprise performance. The company’s modern APIs consistently deliver responses in less than 300 milliseconds. “Our hybrid model enables collaboration between Marketing and IT departments to provide a solution that does not require data replication and syncing, so customer data remains in-house and behind a company’s firewall,” points out Roy.
MessageGears’ cloud platform is built on Amazon AWS and is designed to quickly scale to support the additional load associated with large volume data changes. “Our solution is highly scalable due to the cloud-native architecture. Clients can potentially achieve unlimited message throughput due to our ability to provision dedicated cloud infrastructure to each client,” adds Roy.
From a technology standpoint, MessageGears’ leadership team understands the challenges and roadblocks that are typically in place for organizations and is working to mitigate the predicaments.
The team at MessageGears understands the importance of working hand-in-hand with their customers, and with their technology, clients can utilize their internal data in a smart, and secure way. “Marketers latch onto our technology because of the flexibility, access, and control it offers,” explains Roy.
Take the case of RunKeeper, a GPS fitness-tracking app for iOS and Android (and data-driven client of MessageGears). They were able to create campaigns and access customer data faster and easier than before because MessageGears provided direct access to their data warehouse. Coding processes that required several hours of manpower were greatly reduced, and the need for RunKeeper’s Marketing team to pull in technical resources from IT was nearly eliminated. Through this, RunKeeper was able to gain a deeper understanding of their customers and send them timely and relevant messages while eliminating complex integrations and resource dependencies.
We build technology that enables marketers to create world-class multichannel programs with a simple integration
Moving ahead, MessageGears will focus more on creating new solutions by integrating, automating, and building new multichannel capabilities. “Some upcoming capabilities will allow brands to deploy a back-and-forth, conversational program with their consumers instead of being strictly outbound. So we’re building mobile push, voice, SMS, social media, and other messaging platforms,” concludes Roy.