Genwi’s Mobile Content Engagement Platform is a unified content management solution that aggregates the available content across enterprise silos. The platform easily pulls content from popular data sources such as SharePoint, Dropbox, Facebook, Linkedin, Twitter, blogs, web CMSs, and others. Rather than having to login separately to individual content sources, the platform provides sales team a single point of access through desktop or mobile, with or without internet access. Later, the content gets organized with a robust tagging feature that prioritizes content delivery across categories, such as product, pipeline stage, organization role, or specific industries. The system works with XML standards to scan content, and suggested meta-data helps each piece become more discoverable. The platform supports popular formats, including binary, native and more. It also integrates seamlessly with popular marketing automation CRM tools such as Salesforce, Marketo, Microsoft Dynamics, PeopleSoft and others for fully integrated digital marketing experience. Finally, the platform’s content marketing analytics system offers KPIs that provide details of the content viewed by each customer, tracking the time and completion of content items.
Genwi was founded with the belief that content, wherever it is stored, should be easily accessible and optimized for mobile users
Genwi, strives to always innovate and stay ahead of the mobile curve. “We serve 1000’s of sales reps across multiple enterprises enabling them to engage with 100’s of thousands of buyers,” extols Patel. The company’s customers include IBM Enterprise Content Management (ECM), Deloitte, Tesla Model X, American Express, Forbes, and others. “As a team, we are committed to leading the marketing revolution by delivering the highest quality experience—for both our customers and their end users—with integrity, urgency, and ownership,” concludes Patel.