Genwi: Enabling Mobile Content Management for Faster Sales Cycles

Creating content is one thing, but enabling the sales team to engage a prospect with the most relevant content for faster sales cycles is a completely new ball game. However, as content is often stored across multiple systems, sites, formats, time is wasted in searching, gathering, and recreating content to engage prospects. With proliferation of mobility, enterprises have to enable content for mobile accessibility. Emailing a plain PDF to prospects has become ineffective and users expect a fully optimized digital experience. Genwi, from San Jose, CA, makes it easy for the sales team to find and package the right content across the enterprise with an interactive, tailored experience for the prospects across devices—mobile, tablet, and PC. “Genwi was founded with the belief that content, wherever it is stored, should be easily accessible and optimized for mobile users,” remarks Rahul Patel, Founder and CEO, Genwi.

Genwi’s Mobile Content Engagement Platform is a unified content management solution that aggregates the available content across enterprise silos. The platform easily pulls content from popular data sources such as SharePoint, Dropbox, Facebook, Linkedin, Twitter, blogs, web CMSs, and others. Rather than having to login separately to individual content sources, the platform provides sales team a single point of access through desktop or mobile, with or without internet access. Later, the content gets organized with a robust tagging feature that prioritizes content delivery across categories, such as product, pipeline stage, organization role, or specific industries. The system works with XML standards to scan content, and suggested meta-data helps each piece become more discoverable. The platform supports popular formats, including binary, native and more. It also integrates seamlessly with popular marketing automation CRM tools such as Salesforce, Marketo, Microsoft Dynamics, PeopleSoft and others for fully integrated digital marketing experience. Finally, the platform’s content marketing analytics system offers KPIs that provide details of the content viewed by each customer, tracking the time and completion of content items.