AscentCRM addresses the market challenges in three specific phases ‘Integrate, Analyze and Execute.’ In Phase One, a proprietary Customer Data Integration (CDI) and Extract Transform Load (ETL) engine integrates any form of customer data silo. In the Second Phase, AscentCRM’s portal delivers insights in to customer’s geographical location, lifetime value, and average order value, and calculates a Recency, Frequency, Monetary (RFM) score to allow for identification of high value and low value customers. “We also create customer profiles so that our clients can target customers online,” adds Lockett. In the Last Phase, AscentCRM’s experts help clients to build and execute marketing campaigns for customers and prospects through digital and direct marketing channels such as email, social, text and email.
AscentCRM’s software, 360 Connect, provides organizations with a 360 degree view of interactions with customers, including online/offline communications. “360 Connect is exclusively designed for marketing teams who connect with their customers on a regular basis,” elaborates Lockett. In addition, AscentCRM integrates transactional and contact sources such as point of sale, eCommerce and social media sweep stakes.
Along with 360 Connect, AscentCRM offers services that test and measure online and offline campaign performance.
With a dedicated, account team approach we help clients get the maximum use out of our solutions
For instance, the Thule analytics project uncovered metrics that reveal consumer insights such as behavior, preferences, and purchase patterns. With AscentCRM’s 360 Connect, Thule was able to provide actionable marketing strategies based around communicating with existing customers. Another client Ragnar, a Relay race organizer, had trouble in targeting their interested participants. Using AscentCRM’s software, the client utilized customer behavior factors such as geography and race history to segment their database. AscentCRM’s targeting strategy enabled Ragnar to send highly personalized and relevant content, increasing overall engagement rates and ROI.
“With a dedicated, account team approach we help clients get the maximum use out of our solutions,” says Lockett. “We’re not a company that just throws our technology over the wall and hope it works.”
The company is expanding its horizons to the mid-market who can equally take advantage of the solutions offered. “10 years ago, it was the Disney and Bank of Americas of the world that needed to get value from integrated customer data. Now this need has trickled down to the mid-market.”