Mark Strecker, CEO of Amobee, a global marketing technology company with offices across the U.S., Europe and Asia is a highly successful executive with over 20 years of experience in mobile and high-tech. His deep roots in these industries have provided the foundation for Amobee’s agile approach to marketing technology development and ability to address the impact of data on the c-suite.
As a subsidiary of Singtel, one of the largest telecommunications companies in the world with over 550 mobile subscribers, Amobee has set the pace of innovation. With nine patents, Amobee Brand Intelligence and cross channel, cross device tech-stack is the foundation for the company’s display, social, email, mobile and video solutions.
The Amobee Brand Intelligence technology platform analyzes more than 60 billion digital views and consumer engagements that occur each day, across the Web, mobile, social and video content. The value of this data provides CMOs and CIOs a much deeper understanding of real time and historical consumer sentiment, media behaviors, brand associations, and competitive insights, all of which are used to inform everything from strategy to media buying, creative and content development, and delivery of digital advertising for brands. Amobee’s technology platform allows this data to process in seconds, giving brands actionable insights to inform real time decision making.
Amobee’s clients worldwide have increased performance from leveraging Brand Intelligence data and insights for their digital marketing campaigns including IKEA, Lexus and L’Oreal
“Amobee’s clients worldwide have increased performance from leveraging Brand Intelligence data and insights for their digital marketing campaigns including IKEA, Lexus and L’Oreal,” said Mark Strecker. “We turn big data into actionable, real time marketing opportunities for companies to drive revenue, increase media performance, brand engagement and recall, while effectively building meaningful consumer connections.” Amobee enables CIOs and CMOs to be on the front line of cloud-based technology and data-driven media delivery for digital marketing in real time.
An example of this in action is Amobee’s partnership with Lexus. Amobee Brand Intelligence was used to help identify and reach Lexus’ multicultural audience across key markets that presented a significant growth opportunity for the brand. The partnership resulted in a 41 percent increase in qualified traffic rate to dealer sites, one of the primary objectives of the campaign. Being able to apply Amobee Brand Intelligence insights to their advertising strategy and execution generated a year-over-year 301 percent increase in consumers’ engagement with video ads.
The future of the marketing industry as a whole is being created every day and driven by technology. “There have never been more opportunities for brands to understand and connect with consumers,” said Strecker. “Innovation requires relentless focus and passion for solving problems throughout the entire value chain from the CIO and CMO, all the way to the final customer.”