Chicago-based VivaKi tries to better identify, understand and locate customer connection points through data—social provides rich information about behavior and affinities; mobile sends signals about location; and weather impacts consumer behavior. All these data sets are layered into the company’s audience capability technology, which offers real value exchange with consumers.
VivaKi’s programmatic media buying solution, Audience On Demand® (AOD), safeguards client interactions in the vast universe Of digital marketing. AOD’s rigorous vetting process, VivaKi Verified, ensures that all media, data and tech components that Run through AOD meet appropriate brand privacy and safety standards. This process and other initiatives and partnerships Enable VivaKi to determine whether an ad is viewable—or seen by a person vs. running below the fold where it may never be Seen. The company partners with the likes of Google, comScore, Integral Ad Science and Vindico to better understand what it Will take to achieve true ad viewability across display and video. “Above all, we are brand stewards who help to keep brands Connected to audiences in the digital ecosystem. We are marketing and tech experts, who create more than just point solutioins — w e aim to build brand experiences that add value and meaning to a person’s day,” notes Voris.
The company’s offerings fall under three categories— Addressability, Dynamic Interaction and Data/Technology. AOD is an addressable solution that offers the ability to find the right person at moments of highest receptivity in real time, while taking into account the device they are on, geographic location and mindset.
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Thanks to its full-fledged solutions, VivaKi finds traction in many market verticals including telecom, technology, financial services & CPG among others. VivaKi recently ran a campaign through Event Engagement Elevator (E3)—a product within its AOD suite that creates real-time, affinity-driven engagement across all digital channels—for an international beverage company that sought to promote its live performance at a popular music festival to both attendees and non-attendees via social media. During a six-day, real-time Twitter campaign, VivaKi focused on attendee and performer interests/affinities through their twitter handles. Bids were placed by AOD’s social team and updated in real time, based on performances and events throughout the festival. The campaign delivered a lower cost per engagement for the client, saving them money in the long run.
VivaKi constantly keeps an eye on the consumer journey, “We know our visibility into the consumer journey is changing, so we will continue to invest in audience-related capabilities, including the ability to transform complex data into actionable human insights, next generation storytelling and ways to support and scale relevant content for the audience,” says Voris.