The company’s founders bring over twenty years of high tech B2B marketing experience working in Hi-growth startups with under-staffed marketing departments. “From our experiences, we have recognized the challenge of running a marketing department in a fast paced environment with longer, more complex multi-touch sales cycles,” says Craig Stouffer, Pinpointe’s General Manager and Marketing Director. “We have also seen many mid-sized companies that have out grown basic email marketing, but are not yet ready for the higher cost and complexity of marketing automation solutions,” he adds.
Most of the email marketing solutions designed to help small businesses are simple to use but lack the ‘robust’ automation features that is needed most
Pinpointe addresses the challenges of companies like this by providing a robust, feature-centric solution that offers affordable, easy-to-use core marketing automation features. Their cloud-based platform efficiently communicates with customers in a more complex ‘multi-touch’ sales cycle, which includes tracking and producing closed-loop results.
Growing beyond the basics of email marketing, Pinpointe incorporates tracking and analytics capabilities along with the bells and whistles of advanced email marketing. It includes features like split-testing, landing pages, automated lead nurturing, social sharing, reliable email deliverability, and website tracking.
“Many marketing automation products have a breadth of features and functionality that come at the expense of ease-of-use. That’s great if you’re a large enterprise with dedicated staff but for the smaller marketing department, many of the features are cumbersome and overkill,” says Stouffer. “Pinpointe’s ease-of-use and low cost of ownership uniquely service the digital communication needs of mid-sized companies.”
Pinpointe’s vertical businesses include: software technology companies, cloud-based software services/products, professional services, financial services, manufacturing businesses of all types, industries, and publishing (boutique) services. A noteworthy success story of how Pinpointe helped bring success to one of their customers through marketing automation was with Hunter Douglas, a manufacturer of window treatment products. Hunter Douglas sought an automated email marketing solution with a flexible Application Programming Interface so they could integrate it with their own marketing infrastructure. With over 1,200 nationwide product distribution dealers, Hunter Douglas needed a way to provide a consistent, turn-key email campaign system to their dealer network that would allow them to easily ‘templatize’ an email design, upload and use their own HTML files. After evaluating a range of email providers, Hunter Douglas selected Pinpointe and opted for their Enterprise Edition. Using Pinpointe, unter Douglas integrated their software application to fully automate their email marketing process, deriving benefits from day one.
Going forward, Pinpointe will remain focused on servicing mid-market businesses with longer sales cycles, rather than delving into the small business or targeting the large enterprise market. “We’re not trying to boil the ocean and be everything to everyone or provide every automation feature at the expense of usability; instead, we’re focused on developing a great solution for a specific set of customers,” asserts Stouffer.