With Full Circle CRM, marketers can accurately understand campaign performance and marketing’s contribution to revenue. “Full Circle CRM provides the only system that gives you an accurate accounting of every response, campaign and the impact marketing is having on business—all within the Salesforce platform,” says Bonnie Crater, President and CEO, Full Circle CRM.
The only system that gives you a complete and accurate account of your marketing results in Salesforce
Full Circle CRM offers out-of-the-box campaign influence models that calculate influence starting with touch analysis- a combination of first touch, last touch, and tipping point (the marketing campaign that drives sales engagement) campaigns within defined time periods. “We go further by letting you customize weighting and timing rules by any criteria—including type of campaign, product line, industry segment, or time element,” says Crater. Clients get fully customized campaign attribution and influence reports which provide better insights into marketing ROI and how marketing affects revenue.
Gaining visibility into the sales and marketing mix using the Salesforce platform and marketing automation systems is painful for many companies because each of these systems store data in different ways.
“Full Circle CRM offers solutions built on the Salesforce platform, which is our main differentiating factor,” says Crater. Any company using the Salesforce platform can use Full Circle CRM’s products for its marketing measurement needs. Another distinguishing factor is how it extends the functionality of the Salesforce platform to include details of every lead—from how it came into the system, how it is used and what the result is.
The company’s unique ability to solve key marketing pain points has earned them an illustrious clientele. “Our first sets of customers were largely from high tech businesses, because they were the early adaptors of the Salesforce. Now we have expanded into financial services, manufacturing, consumer goods, e-commerce and others,” says Crater. Box, Trust Company of America and Bulldog Solutions, among others, are a few of the company’s clients. Another example is Xactly, a leading provider of cloud-based incentive solutions that uses Full Circle Response Management to gain visibility into the effectiveness of its marketing campaigns. “We are now able to see the true performance of our marketing campaigns and leverage our marketing budget accordingly to maximize revenue,” says Hanne Venables, Director, Marketing Operations, Xactly.
Recently, the company released its campaign influence functionality that comes integrated with Full Circle Response Management as a standalone solution to enable marketers to better measure the performance of their marketing campaigns. Full Circle CRM will keep innovating to tackle other marketing measurement challenges and bring better insights into the impact of marketing campaigns on sales.