RR Donnelley Forms Strategic Pact with Adobe to Simplify Connected Communications

By CIOReview | Wednesday, March 23, 2016
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CHICAGO, IL: Adobe Marketing Cloud will now be available on RR Donnelley’s technology platform as a part of strategic alliance between RR Donnelley and Adobe, for delivering broad set of marketing solutions and services to their customers. RR Donnelley is integrated communications provider while Adobe addresses the Digital Media and Marketing arena. This alliance will facilitate businesses to provide their customers with connected communications across multiple channels and devices, combined with the access to tools and services which enhances engagement and manages brand consistency.

Adobe Marketing Cloud makes it easier to address the communication needs of the customers, as it is instrumental in delivering enhanced technology and solutions. “Our expertise is in understanding our client's business, processes and workflows. We then leverage our experience and best practices to determine how to improve upon technologies, streamline workflows, gain efficiencies, and potentially increase speed to market,” says Dan Knotts, Chief Operating Office, RR Donnelley.

DSG is the creative services platform of Adobe, offering photography and videography; creative and editorial; digital media/interactive services; digital publishing; cloud-based automated marketing; prepress and art production; and workflow solutions. Integration of Adobe Marketing Cloud with this array of services and solutions will enable DSG to proceed in a way so that technology, in both creative and omni-channel solutions and services to meet the needs of the customers.

Companies are empowered to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points leveraging the Adobe Marketing Cloud platform. The platform introduces eight integrated solutions addressing the needs of avenues like analytics, web and app experience management, testing and targeting, advertising, video, audience management, social engagement, and campaign orchestration.

“RR Donnelley is a leader in delivering multichannel communication strategies and content across multi-touch channels,” says Matt Thompson, EVP Worldwide Field Operations, Adobe. “This strategic relationship is a huge win for our customers who are looking for the most comprehensive set of marketing solutions and services.”

Original News Headline: RR Donnelley Announces Strategic Relationship With Adobe to Deliver Omni-Channel Marketing Solutions