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InsideView Open Platform Delivers as an Intuitive Marketing Intelligence Solution

By CIOReview | Thursday, September 25, 2014

FREMONT, CA: InsideView, a company that provides sales and marketing intelligence for businesses, which very recently launched a company information collection platform called InsideView Open, has now added four new Open Application Programming Interfaces (APIs) for companies like Salesfusion, Fliptop, Scribe Software, Armanino and RepMatrix, powered by Badger.

InsideView Open which already comes with extensive API enables seamless application integration to access comprehensive company and contact information which also includes information gleaned from news, social media, relationships network and financial sources providing a coherent and holistic view of every business. Additionally, the Open platform also provides a host of sales and marketing solutions applications built on the InsideView Open platform.

Salesfusion through InsideView’s API enables its clients to score, route and act on their leads more effectively transforming client’s business for greater profitability by effective engagement with qualified prospects.

Fliptop revitalizes its client’s business by integrating InsideView’s API with its client’s internal data to create accurate predictive customer model. With this model, Fliptop’s clients can have greater lead-to-opportunity, closed-won rates, enhanced campaign effectiveness, and accurate revenue forecasts.

Companies such as Scribe and Armanino leverage InsideView Data API suite to enhance accuracy and effectiveness of the CRM systems of Armanino’s clients. In another instance, Badger’s mapping and scheduling application form manufacturers’ sales reps through RepMatrix implementation of InsideView’s API.

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