Actionable SEO Tips to Improve Search Engine Ranks

Walter Moore, Digital Marketing Consultant, GingerDomain

Walter Moore, Digital Marketing Consultant, GingerDomain

If you are involved in the SEO industry, you must be interested in improving the ranks in the search engines’ results page. This is a new guide which can help you to improve the search engine ranks of your website.

Create Separate Titles for Separate Pages: For avoiding the duplicate error, you must create different titles for different pages. Though it can cause a little pain to think of unique titles, every time for every page, it is very essential for improving the ranks.

Use Keyword in URL: You can simply experiment using only the keyword, within your URL. You can even use the exact keyword in the URL section. But, you should never stuff keywords as this practice may lead to over-optimization of your pages.

  ​If you possess the social pages for your site, the social sharing buttons must be positioned in such a way that they are visible very easily  

Focus on the Frequency of the Keywords: Instead of the density, you should focus on the frequency of the keywords. Your target keywords must be used at least a few times, within your page, so that it remains visible. But, never over-use them in content.

Easily Visible Social Buttons: If you possess the social pages for your site, the social sharing buttons must be positioned in such a way that they are visible very easily. In this way, you are actually calling out to the audience for sharing your post, whenever they desire.

Publish Content Which Is Long: Never depend on small content. An SEO agency in Mumbai always offers advice to publish huge content in your site. Many studies have proved that there is a positive relationship between a long content and superior rankings.

Include Synonyms of Keywords in H1 And H2 Tags: If you feel that using the exact keywords may over-optimize your H2 or H1 tags, you can use their synonyms. For example, if your keyword is ‘sugar-free foods,’ you can use low-carb foods, instead of using the exact keyword.

Homepage Optimization: Yes, optimizing your home page is very essential. As the homepage does not include a huge content, optimizing it can be a bit difficult. But, if you can put a bit of effort, it will surely create a positive impact on the branding of your business.

Use Keywords Early in Title Tags: When you place keywords early after beginning the page, search engines put more emphasis on them. The same formula applies for your title tags. So, to make more sense, you must use the keywords towards the beginning of your title tags.

Old Content Update: As soon as you update your old content, Google understands that you care for the content. The updated images and information will attract more and more visitors as they are really up-to-date.

Besides these, you can take many other efforts for attracting the search engines, as well as, the users. You can trim down the spammy links from your page and use the images from Google for new opportunities in Guest Post. For building backlinks, you can even use testimonials from the satisfied clients. Always try to choose the keywords that possess huge commercial intent.

Read Also

How to Select the Right Marketing Technology Platforms for Your Business Needs

Erin Moloney, Director-Marketing Digital Agency & Digital Marketing, Perficient

The New Breed Customer-centric CIO

Sheldon Monteiro, SVP and CTO, Sapient

The State of Marketing Technology Solutions

Clay Stobaugh, EVP & CMO, John Wiley & Sons

What Can CIOs Learn from Small Businesses when It Comes to Creating Value?

Ann Monroe, VP-Worldwide Marketing, FileMaker, Inc., an Apple subsidiary