Quantifying The ROI Of Mobile Marketing
Category: Marketing | Presented By: Swrve
Today’s CMO needs to be absolutely sure that the decisions they make are right for the business, and that the resources allocated to mobile are delivering ROI - and more ROI than they would elsewhere.
Creating personal, relevant and meaningful interactions within the mobile app- ‘mobile moments’ as they are sometimes called - is the new challenge in marketing.
This whitepaper highlights if your mobile app strategy is killing your business and how to calculate the ROI to fix it!
Key takeaways from this whitepaper:
The true benefits of a cloud-based approach to mobile marketing
All the examples shared come from large-scale mobile businesses in a range of verticals
The key metrics mobile marketing can influence, and what sort of uplift can be expected
Areas in which ‘direct experience’ mobile marketing can deliver value - from acquisition to re-engagement - and getting a handle on what sort of scale those benefits can take