One of the most exciting aspects of working in the marketing and communications field is being on the forefront of new trends in customer behavior and marketing strategy. ...  more>>
Tuesday, June 3, 2014
You have to start with your customer, not with the channels. Who exactly are you targeting? Where do they go for information at the various stages of the buying process? Who do they listen to? What messages ...  more>>
Tuesday, June 3, 2014
I always start with the customer. By spending more of my time learning about how our customers want to find, learn about, evaluate and buy our products...  more>>
Tuesday, June 3, 2014
Strategic marketers need to be cautious of the “shiny object” syndrome generated by emerging technology, techniques and tactics. Quite simply, at Nationwide, we start with the customer. Specifically, we focus on ...  more>>
Tuesday, June 3, 2014
ountless communication platforms at their disposal, so to ensure you’re using the correct channels, you always start with your marketing strategy. By defining cle...  more>>
Tuesday, June 3, 2014
per activation. We use this model to calculate ROI for all marketing tactics, and to inform choices about which channel to use. More importantly, at USAA we are focused on he...  more>>
Tuesday, June 3, 2014
I was brought up in the mass marketing world of Consumer Packaged Goods. The idea was to generate mass demand for products with broad appeal through advertising that reached the majority of the public....  more>>
Friday, June 6, 2014
The forces of Big Data and empowered digital customers are impacting everyone’s marketing operations. At SAS we’re enriching our customer segment profiles by aggregating social media...  more>>
Friday, June 6, 2014
Plenty of ink has been spilled over the potential conflict between Chief Marketing Officers and Chief Information Officers as companies race to harness new technologies to engage with connected consumers....  more>>
Friday, June 6, 2014
The explosive growth of data is ushering a new era in marketing, but not for the reasons so frequently cited. It’s not that data is new to marketing. It’s always been around. Rather, it’s the proliferation of ...  more>>
Friday, June 6, 2014
<<Previous  1   2   3   4   6   7   8   9   Next>>